Location: Remote with Travel

Role Summary:

We are seeking a strategic, execution-focused Vice President of Growth Enablement to lead national efforts that strengthen referral generation, outreach effectiveness, and partnership excellence across our portfolio of brands. Reporting to the Senior Vice President of Strategy & Innovation, the VP will lead our Sales Center of Excellence, providing strategic guidance on sales planning and equipping brand-based outreach and community partnership teams with the playbooks, tools, training, and mentorship needed to drive consistent, sustainable organic growth. This includes oversight of our Sales Launchpad Program, Organic Growth Playbook, and other enterprise initiatives designed to enhance the consistency, capability, and impact of local outreach and partnership efforts.

 

What you will do:

• Lead the Sales Center of Excellence: Build and scale our enterprise Growth Enablement function to drive consistency, capability, and measurable impact across brand-based outreach/partnership teams.

• Own the Sales Launchpad Program: Oversee the continued evolution of our Sales Launchpad, expanding it into a high-impact, data-driven training and coaching platform that accelerates onboarding, elevates team performance, and strengthens referral conversion.

• Operationalize our Organic Growth Playbook: Partner with brand and operations leaders to embed best practices, outreach standards, and field-tested approaches for sustainable organic growth.

• Strengthen execution and accountability: Equip brand outreach teams with shared playbooks, tools, CRM frameworks, KPI scorecards and performance dashboards to improve pipeline visibility and admissions.

• Provide strategic growth support: Advise on strategic sales planning, market prioritization, and segmentation to guide where and how brands should focus their outreach resources.

• Integrate marketing and sales enablement: Partner closely with brand marketing teams and oversee the Sales Enablement Marketing Manager to ensure alignment between brand positioning, outreach messaging, and local referral generation strategies.

• Enable data-driven decision-making: Collaborate with Data, Operations, and Strategy teams to design and track metrics that measure referral performance, conversion, and return on outreach investment.

• Support new market and program launches: Contribute growth expertise to go-to-market strategies and launch frameworks for new programs, services, or state entries.

• Build and lead a high-performing team: Directly manage the Sales Center of Excellence team, fostering collaboration, clarity, and growth within a matrixed environment.

• Partner across the Growth Center of Excellence: Work closely with the VP of Continuous Improvement & Experience and VP of Payor Relations to align growth, process optimization, and partnership development strategies that accelerate our enterprise growth.

 

What we are looking for:

Experience & Expertise

• Growth enablement leader: 10+ years of progressive leadership experience in sales enablement, outreach strategy, or growth operations within healthcare or multi-site service organizations.

• Program owner and builder: Demonstrated success designing and leading enterprise enablement programs (e.g., onboarding, training, playbooks, or field development), ideally at national scale.

• Sales/Outreach strategist: Deep understanding of referral generation, community partnerships, and field-based growth in mission-driven, service-oriented environments (HCBS experience preferred).

• Marketing integration experience: Proven ability to connect brand strategy, messaging, and sales execution to drive coordinated outreach impact.

• Data-driven operator: Skilled at using CRM and marketing automation systems (e.g., Salesforce, HubSpot, or similar) to monitor, analyze, and improve performance.

• Strategic collaborator: Adept at partnering across functions (Operations, Marketing, IT, Strategy) to develop and sustain scalable growth systems.

• Educational foundation: Bachelor’s degree in Business, Marketing, Communications, or related field required; Master’s preferred.

 

Attributes

• Strategic and execution-minded: Balances long-term growth strategy with the practical systems, coaching, and discipline that enable field success.

• Mission-driven: Passionate about advancing self-directed and family-selected care models that improve client and caregiver outcomes.

• Collaborative leader: Thrives in a matrixed environment and builds strong partnerships across brands and shared services.

• Influential communicator: Connects enterprise priorities to frontline action through clear, empathetic communication and coaching.

• Analytical and data fluent: Grounded in performance metrics and comfortable turning insights into strategic recommendations.

• Adaptive and entrepreneurial: Excels in fast-moving, evolving environments and brings creativity to scaling growth systems.

• Empowering coach: Inspires and mentors others, creating a culture of excellence, accountability, and continuous improvement.

• Results-oriented: Maintains relentless focus on measurable outcomes: referrals, conversion rates, and brand growth.

The salary range for this position is $180,000 to $230,000 per year. The base pay actually offered may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors.

Benefits:  

Company-sponsored medical, dental, and vision plan for employees and their dependents, 401(k) participation after 3 months of continuous service, wellness program, learning development program, life insurance, long-term disability coverage, charitable contribution matching, volunteer time off, and employee assistance program.  In addition to accrued vacation time and sick time, 12 paid federal holidays.